Let's tell better stories

I’ve always loved a good story. That’s why I became a journalist, and that’s what I look for as a content marketer.

The truth is, we were made for connection, and we connect through sharing stories: how we came here, what we stand for, what we’re hoping for.

It’s all about the story. It’s always been the story that counts.

I’ll work with you to uncover the stories that drive connection.

Let’s tell better stories.

Together.

Personal Finance Articles

I've written extensively on personal finance for leading brands and as a journalist. Here's a selection of articles taken from Wealth Sense, Sanlam's blog for South African consumers. 

Personal Essays

Explore a featured selection of my writing work below.

How I learned to make peace with my mother’s secret shame

“I’m done with the shame,” I said to my friend.

I was 38 years old. My mother had been dead for a year. And I was just starting to unpack what her disappearance meant, and how I wanted to live from here on.

If you had asked me, I would have said we’d had a happy childhood. In our family, while there was never enough money, and that alone caused huge stress, I never once doubted how deeply devoted our parents were to our welfare and the enormous love they had for us.

Especially, perhaps, my mo...

Why joy should be a basic human right

What does joy mean to me? I had to sit with this question a long time.

I’d always fancied myself a serious person – one who looked at the reality of the world and did not look away.

I felt the heaviness of my relative privilege and the responsibility of bearing witness to other people’s stories.

I thought I was doing the right thing.But deep inside me, I felt a small shift. A flutter.

And so I thought about that.

I’ve always been more comfortable with the inside of my head than the inside o...

The life lessons you learn when your layer cake flops

It’s all the fault of the Strawberry Ombre Cake.

I was seduced by clouds of pink frosting, perfectly complemented by triple layers of delicate sponge in three distinct shades of, again, pink. It was, in short, a vision.

But I was sure the recipe was needlessly persnickety.

Really, there was no need to use three different shades of food colouring. I could simply use varying amounts of the same pink dye to get the same effect.

It called for far too much butter and icing sugar, I harrumphed, so...